What is Genre?

 Today we learnt about genre. This is my summary of the lesson.

Codes are technical elements that are used to create meaning. Sections of codes are called genre convention. Genre conventions are a group of elements that conforms to the genre.

The Dark Knight

The genre of dark knight is Superheros, Action, Scifi, Thriller, Mystery.

The codes and conventions of it is hidden lair, fight between good and evil, convicts, psychotic characters, suspense, chase, assassination, crime, spies, riddles, weapons, loud suspense music, action music.

Audience demographic and psychographic is kids to adults, age ranging from 10-40, people who love action thriller movies or superhero movies. It targets mostly boys and men as it conforms to stereotypes that most men prefer thriller. 

The audience are given features of the genre of the movie such as being given fight scenes and mysteries for them to solve along when watching the movie, increasing the feeling of suspense.

Research; Colorado

  Here is the research for my tourism ad project.

 This ad focuses on adventurous people who enjoy roadtrips or outdoors natural activities. It offers a range of natural destination spots which caters to their interests such as kayaking, horse riding, and trekking, encouraging the audience to visit. It targets not only couples but also families. This conforms to stereotypical beliefs that men are usually more adventurous as it shows that the men in the ad are much more mentioned especially in more adventurous activities such as hiking. 

This ad shows only outdoors natural locations in deserts or in places with no man made buildings. The video shows an adventurous family traveling in a positive mood, encouraging audience with families to book tickets for the adventure. The music is serene but the video clips used are bright and cheerful which not only gives an atmosphere of sunny and cheerful but also relaxing. 

This advert encourages people to take on adventurous trips and reconnect with nature as well as spend time with families.

Research; NZ

   Here is the research for my tourism ad project.

This ad has a target market for adventurous people who love outdoors activity such as cycling, trekking, or camping. It targets mostly young men over the age of 20. This ad conforms to stereotypical men, as it depicts that men are adventurous and likes outdoor activities as shown in the ad. Audience is offered features of new zealand that includes cycling, speed boats or stargazing. It encourages audience to travel to NZ.

This video shows outdoors natural locations, catering to the interests of their target audience which are adventurous people. The music used is unserious and light which advertises their point with charm, attracting the attention of the audience with humor. 

The man is shown to be around his 20's, in a good mood which tells the audience how excited he feels about traveling to New Zealand. This can impact the audience's mood to a much more joyful lighthearted mood. This ad brings more exposure and awareness towards New Zealand, also mentioning NZ's national animal the kiwi to bring awareness of NZ's culture and features that they have to offer to potential tourists.

Research; Oslo

  Here is the research for my tourism ad project.

This advert focuses on people who are not as outgoing but are still looking to travel around, single, young adults around the age of 18-30. It captures the feeling of nostalgia and normality, which brings it closer and relates more to the audience. It also stands out amongst other ads, subverts against stereotypical ads and stereotypical people by hiring an average non famous resident and featuring attractions and descriptions opposite of what is usually mentioned in typical ads. It attracts the attention of their target demo and psychographic tourists which may be interested in film or cinematography, as it relates to them more. It mentions that everything is available in Oslo, insinuating that tourism places are underrated and easy to access. 

In the ad are shown places like a park, cafe, restaurants, museums, which are calm places that attract audiences who prefers cities. Oslo is described by the man more as "a village", describing it as a small place, which attracts their target audience. It uses calm soft music with nature sounds in the background to give a sense of relaxation. 

This advert attracts the attention of people and encourages them to visit small cities such as Oslo, increasing tourism in such places.

Research; STA

  Here is the research for my tourism ad project.

The target audience of this advert is for young adults aged 20-30, for mostly adventurous men. People who love traveling, especially outdoors, and adventurous people. Audience is usually targeted by being offered exclusive features in a packaging such as being offered multiple traveling advantages or being offered various different experiences to attract their attention and encourage them to choose their company when traveling. 

This ad conforms to stereotypes as it depicts that men are more outgoing and love outdoors more than women. The video shows mostly outdoors location which attracts potential tourists who love to travel outdoors. It uses upbeat music to lighten audiences mood and make the advertising much more positive and attractive to potential tourist. In the video shows a man who is around the age of 25, shown in positive mood to bring a positive light into traveling

The advert encourages people to travel and brings more awareness to their brand so that people are more likely to choose them as a travel agent so people are more likely to choose STA when wanting to travel.

Weekly Progress + Plan

Here is the weekly progress+plan for my tourism ad project.

Week	Start Date		Task		Blogpost Title	Content	Deadline
W1	22 July
W2	29 July	Pre Production	Research	1	Brief	Description of the brief, embed powerpoint	W2
				2	Plan & Weekly Progress	Plan for the whole project, Weekly diary	W2
				3	Team	Your team + Links ot their blogs	W2
				4	Research	Research into documentary openings of the same genre	W4
W3	5 August		Plan	5	Statement of Intent	Plan for the product	W4
				6	Storyboard	Scene by scene storyboard	W5
				7	Location Scout & Risk Assessment	Possible shooting locations, risk assessment table	W5
W4	12 August
W5	19 August	Production	Produce	8	Behind the Scenes	Images of the shoot	W8
W6	26 August
W7	2 September	Post Production	Edit/Reflection	10	Editing Process	How did you edit? Challenges, solutions	W9
				11	Self Reflection	Self Reflection Presentation	W9
W8	9 September		Edit
W9	16 September		Submission	12	Final	Final ad	W9

Weekly Progress

Week 2

This week we learnt about genre and semiotics. Genre is types or groups based on characteristics. Semiotics is a study of signs.

They both will help in our project by setting a clearer target audience and basing our codes on it such as sound and music choices, camera angles, and editing. I'm a little confused of the labels of genres such as sub genres, hybrid genre and genre conventions but that's okay i'll figure it out. I did my research hw early so now i have time to study other things

Week 3

This week we analyzed and began our research for our tourism project. We also learnt about camera angles such as long shot, closeups, over the shoulder, and dutch angles. We learnt about the uses and importance of those angles being used in films or ads such as how high angles make the subject look weak and vulnerable and how it affects the audience's perspective and emotions.

Week 4

This week we learnt about types of camera shots such as fixed, pan, tilt, dolly, handheld, and crane. After knowing this information and its effects on the audience, it's much easier to insert one or more of the effects to create a specific atmosphere or effect that we want on the audience. We also learnt about diegetic, nondiegetic and transdiegetic sounds. diegetic is sounds that can be heard by both audience and characters, nondiegetic are sounds that can only be heard by audience, and transdiegetic is the transition of diegetic and nondiegetic, from one to another. ive learnt the effects of these sounds combined with different types of camera angles and shots. This is great for our project so that we can create the effect that we want to.

Week 5

This week we learned about mise-en-scene, editing and we planned our filming schedule.

https://maxine-regentsmedia.blogspot.com/2024/08/filming-schedule.html

We planned to film in 2 locations. Our first location, the hidden canyon, will be filmed on Saturday, 24 August. We planned our props and equipment and other necessary things and divided tasks amongst our group members so that the filming process will be easier.

Week 6

This week we relearnt about genre theory, steve neeles and david buckinghams theory about films. We did the CCR. during our filming time, we faced challenges and setbacks such as our destination being pricey and closed which led us to go to a learby cafe and film an intro alternative. we also had to reschedule our filming

Week 7

This week we learnt about narrative theory, barthes and levi strauss. We learnt about the 5 different types of codes and their purpose. we also started editing on our tourism project. during this week's filming, we managed to film quite a lot of scenes for our ad project.

Week 8

This week we just continued doing our project and editing in class. Mr nick gave us feedback to further improve our editing project and gave criticism on the things that didn't make sense in our project

Week 9

This week is the last week before submission, we really focused on getting our works done, completing the storyboard and CCR. We had to change the intro several times so that it becomes better and fits what mr nick has advised.

Project plan

inspiration

https://www.youtube.com/watch?v=rxMfo2xSIX8

https://youtu.be/GDv8Iei3h4Y?si=905vKVe0cENCODG2

song choices (so far)

• hot rod - day glow
• its only right -wallows (ending fits for end of intro)
• man of war -radiohead (ye
• longview -greenday

overview. there will be raw clips of handheld footage, as if it were a short found footage film. but half to most will be fixed shots with a more cinematic view.

(camera shot switch sound)=~

blank black

~

shot 1: nature (not decided yet, probably empty rice fields or grass. wide longshot fixed. video)

~

blank black

~

shot 2; intro with music

camera moves to the top. the plan is to use drone

alt: cam tilts from ground towards view, title fades in with bold font. 

SCRAP 

[i havent decided what the intro clip should be. stuck between empty plain nature or blur to unblur video of actors before or during trip]script 1 (idk yet im supposed to say something here prolly director lines or sumn)(aaand (music starts) action)

~

intro with music as usual

as music goes on, multiple fixed cinematic shots are shown

~

handheld shot

we did not go with the plan at all but its fine. i am hopeful that our project will turn out fine

My team

  Here is my team for my tourism ad project.

Max - https://maxine-regentsmedia.blogspot.com/

Alex - https://alexregentsmedia.blogspot.com/

Bams - https://bams-regentsmedia.blogspot.com/

Sagara - https://sagara-regentsmedia.blogspot.com/

In this project, we will all participate in the acting part as shown below

Max: Camera, Actor, Editor

Alex: Actor, Editing, note taker and clapper.

Bams: Actor, Lighting editing

Sagara: Actor

me and my team are going to do great (i hope) im a little doubtful but im sure itll work out

Ad Project Brief

 Here is the brief for my tourism ad project.

i am excited to work on our project