Final Music Video

 This is our final music video.

Final Music Video:

This is the google drive link incase the youtube gets taken down: https://drive.google.com/drive/folders/11UnQkJ7FifKJ5aR46vBvqx_nZTKNOmT3

                                 

 

Final Digipak:

Final Social Media:

Our social media account: https://www.instagram.com/b1_4st?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Our discord server: https://discord.gg/U7hxfwQa

Audience Interaction:

Critical Reflection (CR)

 This is my critical reflection of our music video project

Our team chose "Karma Police", a rock/alt song originally written by Radiohead in 1992, later covered by Pierce The Veil in 2023. We created a fictional teen band named BLΛST to bringing awareness towards political issues. Our target audience is teenagers to young adults (15-25). This essay discusses our use of technical elements to construct branding, shape star image, conform to or subvert genre conventions and engage with our audience.

BLΛST's branding is centered around presenting teenagers as politically aware-challenging dominant representation of youth as being uninformed or apathetic. Their brand identity is shown through the music video's political theme, fast paced editing and narrative structure which works together to create a sense of confrontational, socially aware, and rebellious identity. BLΛST has different depictions on screen and off screen. On social media, BLΛST are presented as more ordinary and approachable, aligning with the ordinariness in theory of stardom concept by richard Dyer. On the other hand, BLΛST's identity is seen as more serious and confrontational within the music video to reflect the seriousness of political themes and allowing them to be taken seriously. The contrast between the ordinariness and seriousness od social media and music video persona allows BLΛST to balance both relatability wuth political engagement. However, having a highly political persona may limit the appeal for those who are seeking escapism from music videos, but may help BLΛST attract alternative audiences.

My research has helped me

We chose them as our target audience as contemporary teens are increasingly more aware of global political issues and because rock/alt songs conform to the themes of youth rebellion which the music video encodes a perspective on authority, power and injustice and attract them through our message of justice and criticism of institutions.

Our music video represents corruption as a systematic issue rahter than an individual and suggests that it operates within a wide system of power, and does not stop after the fall of one person. To represent our issue, we combined the four technical elements to shape the narrative and create a dominant reading A dominant reading is likely among the target audience of teenagers and young adults, as their increasing exposure to political discourse allows them to recognise the cyclical representation of corruption and align with the video’s critical perspective on power and injustice.

Editing Process

 This is the editing process of our music video. This and the editing was done by me

MV blog

Reflection: For the editing process, I followed the rough outline for our last documentary projects just to roughly get the idea of what to talk about for my editing process. During my editing, I mainly had problems with lag, capcut bugging, and clip issues such as not very good takes or lack of clips. However, I made it work with what I can and I like the end result of our music video.

Branding Research

 This is our branding research, done by Sagara

Branding

Reflection: Sagara had issues with wording things to make sense. However, he was able to overcome his issue after some help and following some examples. I think he did a great job doing the brand research

Digipak Research and Development

 This is our research and development. This was mainly done by Gusde.

White Minimalist Building Construction Presentation by Gusde Yaka

Digipak Research by Gusde Yaka

Reflection: I think Gusde did a great job. We had an opportunity to discuss many of his ideas for the digipak development and eventually landed on the perfect idea which was inspired by Radiohead.

Social Media Research & Development

 This is our social media research presentation for our project. This was done by Maisie.

Social Media Research Comp 3

Social Media Development Comp 3 

Reflection: I think maisie did a very good job on her social media research and development. It was very appealing, clear and detailed. very proud

Classwork: Persona+Brand

 This is our persona and brand mindmap classwork, maisie did this

I think this mind map is quite helpful because it helped us understand our concept and motive on a deeper level, as the questions forced us to think harder to be able to put our visions clearly into words. The questions being asked were so detailed that we were able to write down most of our expectations and goals into a single mind map. Additionally, this mind map will also keep us on track, making sure that we don't stray away from our original concept and ideas.

Reflection: For this classwork, we made sure to specify in a way thats easily understandble and doable for us. It took a little longer than expected but overall I think we did pretty well on this classwork.