This is our final music video.
Final Music Video:
This is our final music video.
Final Music Video:
This is the critical reflection of our music video project
Our team chose "Karma Police", a rock/alt song originally written by Radiohead and released in 1997, later covered by Pierce The Veil in 2023. We created a fictional politically aware teen band named of BLΛST with the intention of bringing awareness towards social injustice and corruption, subverting dominant representation of youth such as being uninformed or apathetic. BLΛST has different depictions on screen and off screen- being serious and confrontational within the music video but more easy going on social media. Our target audience is teenagers to young adults (male and female, 15-25) through our message of justice and criticism of institutions. We chose them as our target audience as contemporary teens are increasingly more aware of global political issues and because rock/alt songs conform to the themes of youth rebellion which the music video encodes a perspective on authority, power and injustice. This essay discusses our use of technical elements to construct branding, shape star image, conform to or subvert genre conventions and engage with our audiences.
This is the editing process of our music video. This and the editing was done by me
This is our branding research, done by Sagara
This is our research and development. This was mainly done by Gusde.
Reflection: I think Gusde did a great job. We had an opportunity to discuss many of his ideas for the digipak development and eventually landed on the perfect idea which was inspired by Radiohead.
This is our social media research presentation for our project. This was done by Maisie.
This is our persona and brand mindmap classwork, maisie did this