Research; Colorado

  Here is the research for my tourism ad project.

 This ad focuses on adventurous people who enjoy roadtrips or outdoors natural activities. It offers a range of natural destination spots which caters to their interests such as kayaking, horse riding, and trekking, encouraging the audience to visit. It targets not only couples but also families. This conforms to stereotypical beliefs that men are usually more adventurous as it shows that the men in the ad are much more mentioned especially in more adventurous activities such as hiking. 

This ad shows only outdoors natural locations in deserts or in places with no man made buildings. The video shows an adventurous family traveling in a positive mood, encouraging audience with families to book tickets for the adventure. The music is serene but the video clips used are bright and cheerful which not only gives an atmosphere of sunny and cheerful but also relaxing. 

This advert encourages people to take on adventurous trips and reconnect with nature as well as spend time with families.