Research; NZ

   Here is the research for my tourism ad project.

This ad has a target market for adventurous people who love outdoors activity such as cycling, trekking, or camping. It targets mostly young men over the age of 20. This ad conforms to stereotypical men, as it depicts that men are adventurous and likes outdoor activities as shown in the ad. Audience is offered features of new zealand that includes cycling, speed boats or stargazing. It encourages audience to travel to NZ.

This video shows outdoors natural locations, catering to the interests of their target audience which are adventurous people. The music used is unserious and light which advertises their point with charm, attracting the attention of the audience with humor. 

The man is shown to be around his 20's, in a good mood which tells the audience how excited he feels about traveling to New Zealand. This can impact the audience's mood to a much more joyful lighthearted mood. This ad brings more exposure and awareness towards New Zealand, also mentioning NZ's national animal the kiwi to bring awareness of NZ's culture and features that they have to offer to potential tourists.