This advert focuses on people who are not as outgoing but are still looking to travel around, single, young adults around the age of 18-30. It captures the feeling of nostalgia and normality, which brings it closer and relates more to the audience. It also stands out amongst other ads, subverts against stereotypical ads and stereotypical people by hiring an average non famous resident and featuring attractions and descriptions opposite of what is usually mentioned in typical ads. It attracts the attention of their target demo and psychographic tourists which may be interested in film or cinematography, as it relates to them more. It mentions that everything is available in Oslo, insinuating that tourism places are underrated and easy to access.
In the ad are shown places like a park, cafe, restaurants, museums, which are calm places that attract audiences who prefers cities. Oslo is described by the man more as "a village", describing it as a small place, which attracts their target audience. It uses calm soft music with nature sounds in the background to give a sense of relaxation.
This advert attracts the attention of people and encourages them to visit small cities such as Oslo, increasing tourism in such places.
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