Research; STA

  Here is the research for my tourism ad project.

The target audience of this advert is for young adults aged 20-30, for mostly adventurous men. People who love traveling, especially outdoors, and adventurous people. Audience is usually targeted by being offered exclusive features in a packaging such as being offered multiple traveling advantages or being offered various different experiences to attract their attention and encourage them to choose their company when traveling. 

This ad conforms to stereotypes as it depicts that men are more outgoing and love outdoors more than women. The video shows mostly outdoors location which attracts potential tourists who love to travel outdoors. It uses upbeat music to lighten audiences mood and make the advertising much more positive and attractive to potential tourist. In the video shows a man who is around the age of 25, shown in positive mood to bring a positive light into traveling

The advert encourages people to travel and brings more awareness to their brand so that people are more likely to choose them as a travel agent so people are more likely to choose STA when wanting to travel.