Research

 Here is my research for 2 ads that are aimed at my target audience

This ad focuses on adventurous people who enjoy roadtrips or outdoors natural activities. It targets single people with hiking, trekking, and camping activities, encouraging the audience to visit. This subverts to stereotypical beliefs that men are usually more adventurous as it only shows a single woman there. 

This ad is based solely on varieties of food the location has to offer. It shows appetizing food and the process of cooking to increase the appetite of audience and attract their target market. It conforms to many stereotypical ads that display delicious food to attract food lovers into visiting the location.

Extreme long shot- to give the audience a clear image of a beautiful view as the opening

POV shot of the girl that was taken right before the scene where the camera enters the drawing book to show as if the picture had come to life. This camera angle makes the audience feel more involved/immersed into the ad whilst keeping their attention on the drawing. This scene is aimed to look adventurous or curious and fit for exploration.

Medium-close shot to make the reader focused on the specific scene of holding hands. They are used to portray the atmosphere of romance, including audiences that are couples which encourages them to visit the destination. The romantic atmosphere makes the audience feel calm and relaxed due to the dim lights

over the shoulder pov to show audience that they are having a conversation. Everything else other than the woman in the picture is blurred so that the audience only focuses on her and nothing else.

i did research on several tourism ads to get used to and know more about filming features. these knowledge will be used for our project as well as future projects